Mobile Marketing Outperforms Traditional Marketing Initiatives

No big surprise that a recent study determines that Mobile Marketing has already started outperforming traditional marketing methods. This gap will grow significantly in the coming months and years. A few of the benefits singled out are: it is easily quantifiable, campaigns can be personalized and targeted and the results can be measured nearly in real-time.

"NASDAQ News: Mobile Marketing Outperforms Traditional Marketing Initiatives According to New Research Study."
http://www.nasdaq.com/article/mobile-marketing-outperforms-traditional-marketing-initiatives-according-to-new-research-study-20120613-00489